Warm by nature.
Grounded within.
A working identity for NEI: Chinese herbal roots, an approachable packet format, and a clear, empathetic voice.
NEI. Within.
Primary paired identity and supporting character. Keep the traditional 內. Use clear space of at least half the wordmark cap height; preserve upright proportions. Final outlined logo artwork remains to be made.
A rich anchor.
Room to breathe.
#7A2E2E
Actions & identity
#4E1D1D
Hover & dark surfaces
#F5F0E9
Main ground
#FBF8F3
Reading surfaces
#EAD8D3
Editorial contrast
Expression and clarity.
within.
Newsreader · editorial headings
H1 44–88px / H2 32–56px / H3 24–32px
Meet NEI. A Chinese herbal approach to urinary wellbeing, in powder packets.
Get updates on the formula, ingredients, and launch.
IBM Plex Sans · body and interface
Body 16px minimum / lead 18–20px / captions 14px
Archivo Black · wordmark only
A simplified three-family system. Font previews load through Google Fonts; production will retain licensed files and suitable fallbacks.
Simple, familiar interactions.
Actions
Component demo. No signup is collected.
48px minimum height, subtle hover, visible keyboard focus. Disabled state shown above.
Fields & FAQs
Visual field sample only; nothing is submitted or stored.
How can I follow the launch?
The future website will link to the existing hosted waitlist. The destination URL still needs to be supplied.
What is the product format?
Powder packets. Formula, flavor, and usage details will be added when confirmed.
Human, tactile, specific.
Botanicals: show provenance and formulation context. This reference does not represent a confirmed ingredient list.
People and process: honest settings, natural light, meaningful activities. Add actual product and founder photography as it becomes available.
Balance packet/product imagery, people, botanicals, and clear explanatory graphics. Confirm publication rights for reference assets. Use documented quality processes when making quality claims.
Direct about the experience.
Gentle with the person.
“You deserve to feel heard.”
“Rooted in Chinese herbal tradition.”
Explain the formulation story with plain words. Be specific about what is confirmed. Keep prevention and soothing outcomes provisional until supported; avoid guarantees, invented testimonials, and artificial scarcity.
A clear path to the waitlist.
Product identity · Chinese herbal roots · packet format · waitlist action
Acknowledge recurring urinary discomfort without blame.
Formulation philosophy, heritage, and confirmed details.
Product imagery; flavor and usage once finalized.
Confirmed information and supporting documentation.
Founder story and the meaning of NEI.
FAQ, contact, and a closing link to the hosted waitlist.
What we need next.
- Final logo artwork and accurate packet design or renders
- Confirmed formula, ingredient information, and product documentation
- Founder story and real product/people photography
- Hosted waitlist URL and tracking capabilities
Next design deliverable: homepage and Meet NEI page using this system. Platform selection follows the page requirements.