Moon Juice
Benefit-led discovery and ingredient education. For NEI: pair a simple product introduction with deeper optional reading.
View reference ↗A foundation for what comes next
Care begins
within.
Three visual directions for a Chinese herbal brand. Built around warmth, clarity, and an accessible everyday experience.
01 / Visual directions
One brand. Three expressions.
NEI 內
Meet NEI Our approach Our story
Concept previewRooted in Chinese herbal tradition
A different approach.
A little more within.
Meet NEI. A Chinese herbal approach to urinary wellbeing, in powder packets.
Join the waitlist ↗Preview only · product details and launch timing to come.
NEI
內CHINESE HERBAL TRADITIONPOWDER PACKET
Packaging concept only
Reference imagery from your HTML · concept packaging
Chinese herbal rootsAn approachable packet formatGet to know NEI before launch
Our approach
Tradition, thoughtfully explained.
Chinese herbal formulation is the starting point of NEI’s story. Follow along as we share the ingredients, the people, and the thinking behind the product.
Palette
Typography & composition
Why this direction
02 / Reference synthesis
What we bring into NEI.
These are proposed lessons from your reference list and current site content, rather than copies of their identities. Visual screenshot studies are a follow-up; these cards focus on content and experience patterns.
The Nue Co.
Separate product discovery from formulation standards. For NEI: give heritage, ingredients, and quality a clear home.
View reference ↗Apothékary
Connect herbal traditions with an understandable product experience. For NEI: explain packet format alongside the formulation story.
View reference ↗De Lune
Address a specific lived experience. For NEI: speak plainly about urinary discomfort with empathetic language.
View reference ↗Uqora
A focused urinary-health destination. For NEI: make the product purpose and practical questions easy to find.
View reference ↗O Positiv
Organize products around customer concerns. For NEI: keep the initial navigation simple while the range is small.
View reference ↗Elix
Chinese herbs are central to the product story. For NEI: use specific formulation explanations and provenance.
View reference ↗Kaia Relief
A focused cycle-care offering. For NEI: build a readable introduction around the initial product.
View reference ↗03 / Working voice
Clear words.
A gentler experience.
Understand the frustration. Explain the approach. Invite people to learn more. Keep every product claim tied to confirmed information.
“You deserve to feel heard.”
“Get updates on the formula, ingredients, and launch.”
“Rooted in Chinese herbal tradition.”
04 / Build sequence
From direction to website.
01. Choose an expression
Review the three concepts. Within is the recommended starting point.
02. Create the brand kit
Logo rules, color roles, typography, spacing, imagery, voice, and reusable components.
03. Map the experience
Home, Meet NEI, Our approach, Ingredients & quality, Our story, FAQ & contact.
04. Design core pages
Homepage and product page, with mobile layouts and waitlist calls to action.
05. Build staging
Select the platform, connect the hosted waitlist, and add editable content.
06. Verify and launch
Test accessibility, speed, mobile behavior, signup attribution, and final content.